Sales Manager (FMCG) – Lokoja, Kogi

Prohuman Capital Consulting, a leading HR consulting firm in West Africa, is recruiting for a Sales Manager (FMCG) in Lokoja, Kogi State. If you are an experienced sales leader ready to drive growth and inspire a team, this opportunity is for you.

About the Role

The Sales Manager will oversee B2C operations, ensuring smooth product delivery, consistent market growth, and achievement of a 100,000 monthly case target. You will lead the team, monitor market activity, and ensure effective merchandising across outlets.

Key Responsibilities

• Drive sales across all product categories and SKUs.
• Ensure team members achieve sell-out targets.
• Collect and analyze daily market intelligence.
• Grow the customer base through acquisition and retention.
• Supervise in-store merchandising and promotions.
• Reconcile and track daily cash collections.
• Monitor warehouse stock availability daily.
• Lead, train, and motivate the sales team for performance.

Requirements

• Bachelor’s Degree with 4–6 years of FMCG sales experience.
• Proven ability to manage and grow sales teams.
• Strong leadership and reporting skills (Excel proficiency required).
• Valid driver’s license and ability to travel within Kogi State.

Salary & Benefits

₦70,000 – ₦75,000 monthly.

Application Deadline

15th September, 2025

How to Apply

Interested and qualified candidates should send their CV to:

Email: recruitment@emblimited.com.ng or emmanuelbakeriesltdhr@gmail.com

Use the job title “Sales Manager – FMCG” as the subject line. Only shortlisted candidates will be contacted.

Sample CV

Sample Cover Letter

Sample Motivation Letter

Sample Reference Email

Interview Preparation Guide

Possible Questions & Suggested Answers

• Q: How have you previously met aggressive sales targets?
  A: Share a specific example of exceeding set goals through strategy, motivation, and customer engagement.
• Q: What strategies would you use to achieve 100,000 monthly cases?
  A: Explain practical sales mapping, territory planning, and team coaching.
• Q: How do you handle underperforming team members?
  A: Discuss coaching, feedback, and accountability measures.
• Q: How do you track competitor activities?
  A: Mention market visits, customer feedback, and intelligence reports.
• Q: What role does in-store merchandising play in FMCG sales?
  A: Link visual impact to customer buying behavior and brand positioning.
• Q: How do you reconcile daily sales and cash collections?
  A: Describe systematic reporting and controls you’ve implemented.
• Q: How do you balance leadership with achieving personal targets?
  A: Show how you prioritize team success while ensuring accountability.

Do’s & Don’ts

• Do: Research the company’s products and market presence in Kogi.
• Do: Prepare specific sales growth examples.
• Do: Dress professionally and arrive early.
• Do: Ask thoughtful questions about growth strategy.
• Don’t: Focus only on past achievements without linking to the role.
• Don’t: Give vague answers to target-driven questions.
• Don’t: Overpromise or commit without strategy.

Preparation Checklist

• Update CV with FMCG sales achievements.
• Print copies of certificates and references.
• Research Lokoja’s FMCG retail environment.
• Practice STAR method answers.
• Plan professional attire suitable for panel interviews.

Extra Pro Tips

• Show enthusiasm about growing within the Kogi FMCG market.
• Highlight leadership experience and adaptability.
• Demonstrate ability to travel and connect with customers on-site.

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