Brand Manager Job in Lagos – Milk & Dairy Products
ICS Outsourcing, Nigeria’s pioneer in Human Resource Outsourcing, is inviting applications for an experienced Brand Manager to lead its milk and dairy portfolio. This full-time role in Lagos offers a chance to shape brand strategy, drive growth, and deliver innovative consumer experiences in the FMCG sector.
About the Role
The Brand Manager will spearhead strategy and execution for milk and dairy brands, ensuring strong market positioning and consumer loyalty. You’ll collaborate with cross-functional teams, oversee campaigns, and analyze brand performance to sustain competitive advantage.
Key Responsibilities
- Develop and execute compelling brand strategies aligned with consumer insights.
- Lead 360° marketing campaigns (ATL, BTL, digital) to drive awareness and conversions.
- Collaborate with R&D for product innovation and successful launches.
- Analyze market trends and consumer data to anticipate opportunities and threats.
- Track KPIs, report brand health, and deliver actionable insights.
- Work closely with Sales, Trade Marketing, and external agencies for seamless execution.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, or related field (MBA preferred).
- At least 5 years’ FMCG brand management experience, especially in dairy.
- Proven success in brand building and marketing campaigns.
- Strong understanding of consumer behavior and FMCG trends.
- Excellent leadership, communication, and project management skills.
Why Join ICS Outsourcing?
- Competitive pay: N400,000 – N500,000/month.
- Career growth opportunities in FMCG branding.
- A passionate and innovative team shaping the future of dairy brands.
🪩 Get Your Scholarship, Visa, Grant or Proposal Approved
Strategy, positioning, and expert restructuring for high-stakes applications.
⚡ Limited weekly review slots • Structured • Results-focused
Who is this for?
Applicants applying for competitive funding, study visas, academic programs, research grants, or professional proposals needing expert-level positioning.
Application Closing Date: 30th September, 2025
How to Apply: Send your CV to molarinde@icsoutsourcing.com using the Job Title as the subject.
Application Templates
Sample CV
Sample Cover Letter
Sample Motivation Letter
Sample Reference Email
Interview Preparation Guide
Possible Questions & Suggested Answers
- Q: How would you build brand equity in the dairy category?
A: Focus on consumer insights, innovative campaigns, and consistent messaging across channels. - Q: Share an example of a successful FMCG campaign you managed.
A: Highlight objectives, execution, and measurable results (sales, engagement, brand recall). - Q: How do you track and measure brand health?
A: Use KPIs such as awareness, market share, NPS, and campaign ROI. - Q: How do you respond to competitive threats in the dairy market?
A: Conduct market analysis, innovate quickly, and adjust pricing or positioning strategically. - Q: What trends are shaping the dairy industry in Nigeria?
A: Growing demand for fortified products, digital-first marketing, and local sourcing initiatives. - Q: How do you collaborate with R&D for product innovation?
A: Align consumer needs with technical feasibility, ensuring market readiness. - Q: How do you balance ATL and BTL strategies?
A: Integrate both for reach and conversion, depending on campaign goals.
Do’s & Don’ts
- ✅ Do research ICS Outsourcing’s dairy portfolio before the interview.
- ✅ Do prepare measurable examples of past brand success.
- ✅ Do showcase leadership and cross-functional teamwork.
- ❌ Don’t give generic answers; tailor them to dairy FMCG.
- ❌ Don’t focus only on creativity; emphasize results and KPIs.
- ❌ Don’t neglect current dairy market trends in Nigeria.
Preparation Checklist
- Update and print your CV and cover letter.
- Research ICS Outsourcing’s dairy and FMCG strategy.
- Prepare examples with quantifiable achievements.
- Dress in smart professional attire.
- Practice clear communication and confident body language.
Extra Pro Tips
- Stay updated on FMCG and dairy market innovations.
- Practice STAR (Situation, Task, Action, Result) storytelling for interviews.
- Highlight adaptability in fast-paced environments.
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