Expert Copywriter — DTC Marketing (Full-time, Remote)
Ouicr8 — a fast-growing DTC marketing agency in Abuja — is hiring an Expert Copywriter to own creative messaging across ads, landing pages, email funnels, and social. This full-time role pays ₦250,000–₦400,000 per month and is remote-friendly for candidates across Nigeria.
Why this role matters
At Ouicr8 you’ll be the voice that turns attention into action. DTC brands live or die by their copy—the right headline, the right benefit, the right urgency. As Expert Copywriter you’ll shape messages that convert and build long-term brand equity for clients across beauty, wellness, tech, and lifestyle.
What you’ll do
- Write high-converting ad copy for Meta/Instagram, TikTok, and Google that drives CTR and ROAS.
- Create landing pages and product pages optimized for conversion and SEO.
- Design and write email sequences—from promotional launches to retention flows.
- Produce social content (short-form captions, carousel copy, creative briefs) that supports campaigns.
- Research target audiences quickly and translate insights into persuasive messaging angles.
- Collaborate with designers, strategists, and performance analysts to iterate on winning creatives.
- Use data and A/B test results to evolve copy and boost performance metrics.
Who we want (must-haves)
- 3+ years of hands-on copywriting experience—preferably in DTC or agency environments.
- Proven ability to write across formats: short ad hooks, long-form landing pages, email sequences, and product descriptions.
- Strong grasp of marketing psychology, conversion principles, and A/B testing insights.
- Comfort with analytics and performance metrics (CTR, CVR, ROAS, open rates).
- Fast researcher who can learn products, audiences, and verticals quickly.
- Familiarity with Atria, Foreplay, AdSpy (or similar ad research tools) is required.
Nice-to-haves
- Experience with A/B testing workflows and using analytics dashboards (GA, Meta Ads Manager).
- Portfolio of DTC campaigns or case studies with measurable results.
- Knowledge of SEO basics and on-page copy best practices.
Salary, location & logistics
- Location: Remote (role advertised from Abuja). Work from anywhere in Nigeria.
- Type: Full-time.
- Pay: ₦250,000–₦400,000 monthly depending on experience.
- Experience: Minimum 3 years copywriting.
How to apply
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Ready to apply? Click the pink button below to go to the job listing and submit your CV and portfolio.
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Sample CV
Chinedu Okoye
Abuja, Nigeria • +234-800-123-4567 • chinedu.okoye@email.com • linkedin.com/in/chineduokoye
PROFILE
Creative and performance-focused DTC copywriter with 4 years of agency and in-house experience. I write ad copy, landing pages, and email funnels that scale CAC-efficient growth for beauty and lifestyle brands.
KEY SKILLS
• Conversion copywriting • Ad creative scripting • Email marketing funnels • Landing page optimization • A/B testing • Market & competitor research • SEO basics • Tools: Atria, Foreplay, AdSpy, Google Analytics
EXPERIENCE
Senior Copywriter — Bloom DTC Agency (2022–Present)
• Wrote ad campaigns that improved CTR by 28% and reduced CPC by 15% for a skincare brand.
• Produced a 5-email launch sequence that increased launch revenue by 42%.
Copywriter — Konga Retail (2020–2022)
• Crafted product descriptions and email campaigns. Increased email open rates from 12% to 23%.
EDUCATION
B.A. Mass Communication — University of Nigeria, Nsukka (2018)
PORTFOLIO
• Link to 6 best-performing ads and case studies (include metrics).
Sample Cover Letter
Dear Ouicr8 Hiring Team,
I’m excited to apply for the Expert Copywriter role. Over the past four years I’ve helped DTC brands craft data-driven creative that converts—writing ad hooks, landing pages, and email sequences that consistently improve CTR and revenue. At Bloom DTC Agency I led a campaign for a skincare client that lifted launch revenue by 42% and improved ad CTR by 28%.
I thrive at the intersection of storytelling and analytics: I quickly learn product benefits, test messaging angles, and iterate using performance data. I’m comfortable using Atria and AdSpy to find winning creatives and scale them with razor-focused copy. I’d love to bring this approach to Ouicr8 and help your clients grow.
Warmly,
Chinedu Okoye
Sample Motivation Letter
Dear Hiring Committee,
I’m driven by the challenge of turning attention into action. My motivation to join Ouicr8 comes from your focus on DTC growth and creative excellence. I enjoy solving messaging puzzles—finding the single line that makes someone click, buy, and tell a friend.
I bring a blend of creative craft and performance discipline. I’m committed to testing, learning, and scaling what works. Joining Ouicr8 means working with clients who value measurable impact—and that’s exactly where I do my best work.
Sincerely,
Chinedu Okoye
Sample Application Email
Subject: Application — Expert Copywriter (Chinedu Okoye)
Hello Ouicr8 Team,
I’m applying for the Expert Copywriter role. I have 4 years of DTC copy experience across ads, landing pages, and email funnels. My portfolio links are attached and show measurable performance improvements.
I’m available for interviews most weekdays and can start within 2–4 weeks. Thank you for considering my application.
Best,
Chinedu Okoye
+234-800-123-4567
Interview Preparation Guide
**Role-specific Questions (10)**
1. Walk us through a DTC ad campaign you wrote—what was your hypothesis and the result?
2. How do you craft a landing-page headline that converts? Give an example.
3. Describe your process for writing a 5-email launch sequence.
4. How do you research and pick messaging angles for a new product?
5. How do you use A/B test results to decide which creative to scale?
6. Explain a time you improved an email open or conversion rate—what changed?
7. Which KPIs do you monitor for ads and for email? Why?
8. How do you write short-form hooks for TikTok vs. ad headlines for Meta?
9. What is your approach to writing product descriptions that boost both SEO and conversion?
10. How do you balance brand voice with conversion-first language?
**General Questions (6)**
1. Tell me about yourself and your career to date.
2. Why Ouicr8—what attracts you to our agency?
3. How do you handle feedback and multiple rounds of edits?
4. Describe a tight-deadline project and how you managed it.
5. How do you prioritize tasks when managing multiple campaigns?
6. Where do you want to grow within marketing in the next 2–3 years?
**Suggested Answer Frameworks (talking points)**
* Start with a one-line summary of the result.
* Explain your hypothesis and the specific copy changes you made.
* Share measurable outcomes (percent uplift, CTR, revenue).
* End with what you learned and how it informs future work.
**Do’s (7)**
✔ Bring 2–3 case studies with metrics.
✔ Show specific copy examples (before vs after).
✔ Explain testing logic and learnings, not just creativity.
✔ Demonstrate familiarity with tools named in the job post.
✔ Dress smartly for video interviews.
✔ Test your mic and internet beforehand.
✔ Ask about KPIs, team structure, and growth paths.
**Don’ts (7)**
❌ Don’t present vague portfolio claims without metrics.
❌ Don’t overuse industry jargon—be clear and precise.
❌ Don’t ignore brand voice when suggesting aggressive conversion changes.
❌ Don’t claim ownership of team results you didn’t lead.
❌ Don’t read your answers word-for-word—speak naturally.
❌ Don’t forget to ask about timelines and next steps.
❌ Don’t argue about feedback—show collaboration.
**Preparation Checklist**
* Update CV, portfolio, and 3 campaign case studies.
* Prepare 1–2 short scripts for ad hooks and 1 long-form landing page example.
* Test audio/video and quiet interview space.
* Have metrics visible (CTR, CVR, revenue uplift) and be ready to explain them.
* Practice STAR method answers for behavioral questions.
**Extra Pro Tips**
⭐ Share one small A/B test idea in the interview to show practical thinking.
⭐ If given a take-home, document assumptions and include test plans.
⭐ Use clear, measurable language (“CTR up 25%,” “emails generated ₦X in revenue”).
Tips to Work With
1. Overview
Role definition: The Expert Copywriter is responsible for crafting persuasive messaging across DTC channels—ads, landing pages, emails, and social—that drives direct response and customer retention. Core responsibilities include ideation, copywriting, rapid research, and performance optimization.
Why it matters: In DTC, creative messaging directly affects acquisition cost and lifetime value. Well-structured copy reduces friction, increases conversions, and allows ad spend to scale efficiently.
2. Step-by-Step Process (How the role is executed)
Workflow (text-based flow):
Brief → Research → Ideation → Draft hooks & offers → Design pairing → Production → Test (A/B) → Analyze → Iterate → Scale
Tools & Documents used:
- Research: AdSpy / Foreplay / Atria for competitor creative analysis.
- Writing & collaboration: Google Docs, Figma (for pairing with design), Slack.
- Testing & analytics: Meta Ads Manager, Google Analytics, email platform metrics.
- Documents: Creative brief, messaging matrix, test plan, results log.
3. Illustrative Example (Problem → Solution → Result)
Problem: A skincare brand’s Facebook ads had low CTR (0.6%) and high CPC, while the landing page had a high bounce rate.
Solution: Research revealed the top audience cared most about “fast visible results” and “clean ingredients.” We rewrote ad hooks to lead with “Visible results in 7 days” and simplified the landing page hero copy to the main benefit + single CTA. We A/B tested two headline variations and adjusted the image to show before/after.
Result: CTR increased to 1.3% (115% uplift), CPC fell by 22%, and landing-page CVR improved by 40%—enabling profitable ad scaling within 2 weeks.
4. Learning & Resources (Backlinks)
Free/Intro course — HubSpot Academy: Content Marketing Certification (free, practical overview of content frameworks and inbound marketing). :contentReference[oaicite:0]{index=0}
Professional certificate — Google Digital Marketing & E-commerce Professional Certificate (Coursera): practical digital marketing program for job-ready skills in paid & organic channels. :contentReference[oaicite:1]{index=1}
Advanced university option — University of Lagos, MSc Marketing (Postgraduate program for long-term credential and local recognition). :contentReference[oaicite:2]{index=2}
5. (Job-only) Illustrative Mini-Checklist for First 30 Days
- Day 1–3: Onboard, review brand guidelines, and meet the creative team.
- Day 4–10: Audit active campaigns, collect top-performing creatives, and document 3 quick-win ideas.
- Day 11–20: Run 2 A/B tests (headline and CTA) and draft a landing page refresh.
- Day 21–30: Present test results, iterate, and prepare a 90-day copy roadmap.
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