Email Marketing Specialist (Remote) at Avocado Virtual Solutions

About Avocado Virtual Solutions
Avocado Virtual Solutions helps businesses scale by providing virtual assistants and marketing support. We focus on clean, conversion-led services that free clients to grow their brands. We are hiring a focused Email Marketing Specialist to run email campaigns, improve funnels, and support product launches.

Role Summary

The Email Marketing Specialist will manage Klaviyo (or similar), build automated flows, and design weekly campaigns that drive opens, clicks, and revenue. You will test subject lines, segment lists, and turn social content into clean, brand-aligned emails. Clear copy, reliable scheduling, and measurable results matter most.

What You’ll Do

• Manage Klaviyo account: flows, segments, and campaign scheduling.
• Plan and send weekly campaigns aligned with the brand calendar.
• Test subject lines, content blocks, and CTAs to lift open and click rates.
• Build and optimise automated flows: welcome, abandoned cart, post-purchase, winback.
• Repurpose social content for email in a family-friendly, on-brand tone.
• Prepare weekly performance reports and clear recommendations.
• Collaborate on launches and ensure timely email support for promos.

Requirements

• HND or equivalent; 1–2 years’ proven email marketing experience.
• Portfolio showing high-performing email campaigns and results.
• Experience with Klaviyo is a plus; familiarity with email builders is required.
• Clear, sales-focused copywriting skills and understanding of ecommerce funnels.
• Ability to work independently and meet deadlines.
• Bonus: Canva or basic design skills for email visuals.

Compensation & Benefits

N100,000 monthly salary plus N25,000 monthly data allowance. Fully remote with growth opportunities on a creative, fast-moving team.

How to Apply

Deadline: 1st November, 2025

Apply: Interested and qualified candidates should send their application and CV to avsabujacareer@gmail.com using “Email Marketing Specialist” as the subject. In your email body, tell us why you are a fit and include links to your best campaigns or sample emails.

Sample CV

Sample Cover Letter

Sample Motivation Statement

Sample Application Email

Interview Preparation Guide

Role-specific Questions (8–12)

• Walk us through your Klaviyo workflow for a product launch email series.
• How do you segment a list for a winback campaign?
• Describe an A/B test that changed a campaign metric significantly.
• How do you measure revenue per email and attribute sales?
• What’s your process for writing subject lines that improve open rates?
• How do you repurpose social content for email without losing tone?
• Explain how you handle deliverability issues and sender reputation problems.
• Which email metrics do you prioritise and why?

General Interview Questions (5–7)

• Tell us about your background and most relevant email wins.
• Why do you want to work remotely with AVS?
• How do you manage multiple campaigns and tight deadlines?
• Describe a time you received critical feedback and how you improved.
• Where do you see your email skillset in two years?

Suggested Answers — Talking Points

• Use the STAR method and include metrics (open rate, CTR, revenue per email).
• Show practical steps: audit account, segment, craft copy, A/B test, and report.
• Discuss deliverability: warmup, authentication (SPF/DKIM), list hygiene.
• Emphasise cross-team collaboration for launches and creative assets.
• Highlight testing cadence and what you learn from each experiment.

Do’s & Don’ts

• Do: Bring portfolio links and time-stamped campaign samples.
• Do: Share concrete KPIs you improved and how.
• Do: Explain technical choices in simple terms.
• Do: Prepare questions about the brand calendar and launch cadence.
• Do: Follow up with a concise thank-you email including a summary of your ideas.
• Don’t: Claim tools or results you cannot prove.
• Don’t: Overwhelm with jargon without showing impact.
• Don’t: Neglect to ask about workflow and handoffs with content teams.

Preparation Checklist

• Polish portfolio links and ensure sample emails load correctly.
• Prepare 2–3 case studies: goal, action, result (with numbers).
• Review Klaviyo basics: flows, segments, email deliverability.
• Test your remote setup: upload speed and meeting audio.
• Have a short plan: 30/60/90 day priorities for the role.

Extra Pro Tips

• Bring before-and-after campaign examples to show impact quickly.
• Offer a one-page quick-win plan: three tests you’d run in month one.
• Quantify wins wherever possible — numbers build credibility.

Tips to Work With — Email Marketing Specialist

1. Overview

This role designs and executes email strategy to grow revenue and nurture customers. Core tasks include campaign planning, automation building, list segmentation, copywriting, and performance reporting. The position is essential for ecommerce and product-led growth.

2. Step-by-Step Process (Workflow)

Text-based workflow:

• Audit account and data → Define KPIs and target segments
• Plan campaign calendar → Draft copy and design assets
• Build campaign and flows → QA and schedule
• Run A/B tests → Measure results → Iterate and document learnings

Tools commonly used: Klaviyo, Mailchimp, Google Analytics, Canva, Excel/Sheets, and cloud storage for assets.

3. Illustrative Example (Problem → Solution)

Problem: Abandoned cart rate is high and few winback emails are sent.
Solution: Implement a 3-step abandoned cart flow with segmentation for high-value items. Test subject lines and one-click recovery CTA. Result: 18% lift in recovered revenue over six weeks.

4. Learning & Resources

• Free/Intro Course: Digital Marketing Fundamentals — Coursera
• Professional Certificate: Klaviyo Academy — Klaviyo
• Advanced Option: Online Business & Marketing Degrees — Open University

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