Digital Marketer — Integrated Marketing & Creative Agency (Digital Marketer job in Lagos)

Digital Marketer job in Lagos — Join a reputable integrated marketing and creative agency as a hands-on Digital Marketer. You will design and run paid campaigns, boost organic visibility, shape content strategy, and deliver measurable results for brands and clients.

About the Role

As a Digital Marketer you will develop and execute multi-channel strategies that increase traffic, engagement, and conversions. You’ll work closely with creative, account, and analytics teams to turn insights into action and improve campaign performance every week.

Key Responsibilities

• Plan and run paid campaigns on Google, Meta, and YouTube; optimise for CPA and ROAS.
• Develop and execute SEO/SEM tactics to grow organic visibility and qualified traffic.
• Lead content direction and collaborate with creatives for high-performing assets.
• Set up tracking, dashboards, and reporting using Google Analytics and similar tools.
• Analyse performance, present insights, and recommend iterative improvements.
• Manage email marketing and nurture sequences when needed.
• Support client pitches with research, forecasts, and media plans.

Requirements

• B.Sc or HND in Marketing, Communications, or related field.
• 3–5 years’ hands-on digital marketing experience, ideally in an agency.
• Proven skills in SEO, SEM, Google Ads and Meta Business Suite.
• Strong analytical mindset, able to turn data into clear recommendations.
• Good copywriting skills and an eye for creative concepts.
• Familiarity with tools such as Google Analytics, SEMrush, Ahrefs or Mailchimp.

Salary & Application Details

Salary: ₦150,000 – ₦200,000 per month.
Closing Date: 30th November, 2025.

How to Apply

Interested and qualified candidates should apply online via the agency form: Click here to apply online. Use the email address on your CV as a primary contact.

Sample CV (Digital Marketer)

Sample Cover Letter

Sample Motivation Statement

Sample Application Email

Interview Preparation Guide

Role-specific Questions (10) & Suggested Answers

• How do you improve ROAS on a low-performing campaign?
  Discuss testing creatives, adjusting bids/targeting, refining landing pages, and pausing low-converting segments.
• Which SEO tactics produced the best results for you?
  Mention technical fixes, content clustering, on-page optimisation, and targeted link-building with measurable outcomes.
• How do you set KPIs for a new client?
  Explain aligning KPIs with business goals, selecting leading indicators (CTR, CPC, conversion rate) and setting realistic timelines.
• Describe a time you used data to change a campaign strategy.
  Use STAR: problem, analysis, action (reallocation of budget), result (improved CPA/ROAS).
• Which analytics dashboards do you build regularly?
  Talk about traffic, conversion funnels, channel performance and custom alerts in Google Data Studio or similar tools.
• How do you brief creative teams for ad assets?
  Share a process: objective, audience, message, CTA, technical specs, and performance benchmarks.
• How do you approach A/B testing?
  Outline hypothesis, sample size, metrics to track, and decision criteria.
• Have you managed YouTube or video campaigns?
  Describe targeting, view-rate optimisation, and conversion tracking for video ads.
• How do you ensure accurate tracking across channels?
  Mention UTM standards, GA4 setup, tag manager, and server-side tracking where needed.
• How do you prioritise tasks during tight deadlines?
  Explain using an impact-effort matrix, delegating repetitive tasks, and communicating trade-offs clearly.

General Interview Questions (6) & Suggested Answers

• Tell me about yourself.
  Short summary: years of experience, key achievements, and what you bring to the role.
• What are your strengths and weaknesses?
  Match strengths to the job; for weaknesses, mention improvements and steps taken.
• How do you handle feedback on campaign performance?
  Describe listening, analysing root causes, and iterating quickly.
• Describe a challenging project and how you managed it.
  Use STAR to show problem-solving and outcomes.
• Where do you see your career in two years?
  Show ambition for growth within digital strategy or team leadership.
• Do you have questions for us?
  Ask about team structure, tech stack, and typical client industries.

Do’s & Don’ts (for application & interview)

• ✅ Do bring clear metrics and campaign examples.
• ✅ Do prepare a short portfolio link or screenshots demonstrating impact.
• ✅ Do show both creative thinking and technical rigour.
• ✅ Do ask about reporting cadence and success metrics.
• ❌ Don’t rely on buzzwords without concrete proof.
• ❌ Don’t overstate tools you can’t demonstrate.
• ❌ Don’t ignore business outcomes—connect actions to results.

Preparation Checklist

• Update your CV and prepare a 1-page portfolio of campaign highlights.
• Prepare 4 STAR stories covering optimisation, analysis, and collaboration.
• Ensure access to analytics accounts or screenshots that showcase metrics.
• Dress smart-casual for in-person interviews; test audio/video for virtual calls.

Extra Pro Tips

• Lead with the business impact: always quantify results if possible.
• Bring a short one-page summary of campaign KPIs and lessons learned.
• Offer a 30/60/90-day plan during senior interviews to show readiness.

Tips to Work With (Digital Marketer)

1. Overview

The Digital Marketer plans, executes and measures online campaigns. Core tasks include paid media, SEO/SEM, content direction and analytics. This role matters because strong digital execution drives customer acquisition, brand awareness and measurable revenue.

2. Step-by-Step Process (Workflow)

• Research: Audit channels, competitors and audience insights.
• Plan: Set objectives, KPIs, budgets and timelines.
• Create: Brief creatives, build landing pages and set tracking.
• Launch: Deploy campaigns, monitor health metrics.
• Optimise: Analyse data, run tests, scale winners.
• Report: Deliver insights and next-step recommendations.

3. Illustrative Example (Problem → Solution)

Problem: A client’s paid campaigns had high spend but low conversions.
Solution: Performed funnel audit, discovered poor landing page experience, A/B tested new headlines and CTA, reallocated budget to top-performing audiences. Result: CPA reduced by 35% and conversion rate rose by 22% within four weeks.

4. Learning & Resources (Upskill)

• Free Intro: Digital Marketing Specialization — Coursera (audit available)
• Professional Certificate: Digital Marketing Nanodegree — Udacity
• Advanced Option: University or professional courses in Data Analytics/Marketing

Final Notes

If you’re goal-oriented, analytically curious, and enjoy blending creative ideas with data, this Digital Marketer job in Lagos is a strong step for your career. Apply with clear examples of campaign impact and a short portfolio link.

Hey Reader! I affirm through this post that you get the job or opportunity you desire and apply for this month. – Jane Emmanuel

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