About TV Deluxe Global

TV Deluxe Global provides tailored operational services across supply chain, e-commerce, logistics, safety consultancy, and last-mile delivery. We combine global thinking with local know-how to solve complex business challenges.

Role Summary

This is one of the best Digital Marketing Jobs in Nigeria for someone who converts ideas into measurable sales. As a Digital Marketer, you will design campaigns, manage paid ads, optimise web performance, and help the sales team turn leads into customers. You will balance creativity with analytical thinking to drive growth.

Key Responsibilities

• Plan and run digital marketing campaigns across social, email, and web channels.
• Manage paid advertising (Google Ads, Meta Ads) to drive traffic and conversions.
• Create high-value content that attracts and converts target audiences.
• Track marketing KPIs and optimise for ROI using analytics tools.
• Generate, qualify, and hand off leads to the sales team; follow up where needed.
• Perform competitor analysis and recommend strategic adjustments.
• Maintain client relationships through regular engagement and reporting.

What We’re Looking For

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 3 years of digital marketing experience with sales exposure.
• Solid knowledge of SEO, SEM, Google Analytics, and CRM systems.
• Proficiency in content creation tools (Canva, Adobe suite preferred).
• Strong communication, persuasion, and negotiation skills.
• Ability to work independently and meet tight deadlines.

To Apply: Send your CV / Resume to darinze@tvdeluxeglobal.com and use “Digital Marketer” as the email subject. Ensure your portfolio or campaign samples are included.

Application Template Previews

Sample CV

Sample Cover Letter

Sample Motivation Letter

Sample Application Email

Interview Preparation Guide

Role-Specific Questions (10)

• Explain a recent digital campaign you led. What were the objectives and results?
• How do you approach audience segmentation for paid ads?
• Describe your process for keyword research and on-page SEO.
• Which metrics do you prioritise for lead-generation funnels?
• How do you calculate and optimise CAC and LTV?
• Walk us through an A/B test you ran and the outcome.
• Which CRM systems have you used to hand off leads to sales?
• How do you measure content performance and attribute conversions?
• Describe a time you reduced ad spend while maintaining conversions.
• How would you build a 90-day digital growth plan for TV Deluxe Global?

General Interview Questions (6)

• Tell me about yourself and your career path.
• Why do you want to work with TV Deluxe Global?
• Describe a professional challenge and how you overcame it.
• How do you prioritise tasks under tight deadlines?
• Where do you see yourself in two years?
• Do you prefer working independently or in cross-functional teams?

Suggested Talking Points / Sample Answers

• Focus on measurable outcomes: cite % improvements, CPC, CTR, conversion lift.
• Explain frameworks: AIDA, RACE, Pirate Metrics, and how you apply them.
• Emphasise collaboration with sales: how leads were qualified and followed up.
• Discuss tools: Google Analytics, Search Console, Meta Business Suite, CRM.
• Show a test-and-learn mindset: small experiments, rapid iterations, and scaling wins.

Do’s & Don’ts

• Do: Bring campaign examples and metrics.
• Do: Prepare a 60–90 second pitch on your biggest win.
• Do: Be ready to explain technical steps in plain language.
• Do: Ask smart questions about KPIs and growth targets.
• Don’t: Inflate metrics or make unverified claims.
• Don’t: Focus solely on creative ideas without data.
• Don’t: Ignore the business side — mention revenue impact.

Preparation Checklist

• Update your CV and portfolio links with campaign data.
• Prepare screenshots of analytics and ad reports.
• Research TV Deluxe Global — services, market, and competitors.
• Test your device, internet, and camera for virtual interviews.
• Dress smartly and keep notes for quick referencing.

Extra Pro Tips

• Send a concise follow-up email thanking interviewers and restating impact metrics.
• Bring a one-page growth plan outline for your first 90 days.
• Use the STAR method when answering behavioral questions.
• Speak to ROI — hiring managers want revenue-focused marketers.

Tips to Work With: Digital Marketer Role

1. Overview

A Digital Marketer creates and runs online strategies that grow brand visibility and revenue. Core tasks include paid ads, content, SEO, analytics, and lead management. This role directly supports sales and client growth.

2. Step-by-Step Process (Workflow)

• Discovery: Audit current channels and set KPIs.
• Strategy: Define target audiences, channels, and budget.
• Execution: Build creatives, launch campaigns, and set tracking.
• Measurement: Monitor KPIs and run A/B tests.
• Optimization: Reallocate budget to top performers.
• Handoff: Qualify leads and share with sales; iterate weekly.

3. Illustrative Example (Problem → Solution)

Problem: Low lead volume and high CPL from previous campaigns.
Solution: Segment audiences, launch targeted search ads, improve landing page UX, and set conversion tracking. Result: 35% lower CPL and 22% more qualified leads within two months.

4. Learning & Resources

• Free Course: Google Digital Garage — Fundamentals of Digital Marketing (free).
• Professional Certificate: Google Ads Certification (Skillshop) or Coursera’s Digital Marketing Specialization.
• Advanced Study: University of Lagos — Courses in Marketing or Professional diplomas in Digital Marketing.