Social Media Manager — Sotvic Investments Limited (5thWall Consulting)

Sotvic Investments Limited (operating as 5thWall Consulting) is hiring a Social Media Manager based in Ikeja, Lagos. If you know how to create engaging content, run targeted campaigns and grow brand awareness for technical solutions like CCTV, solar and IT infrastructure, this role offers a clear career path and performance incentives.

Apply via official form: Apply via Google Form

Why this role matters

Sotvic delivers technology, security and renewable energy solutions for businesses. A sharp Social Media Manager will translate technical services into clear, persuasive content that builds trust, drives leads and supports sales. Your work will make technical projects accessible and attractive to decision-makers and customers.

Key Responsibilities

• Develop and publish engaging social media content (graphics, short videos, captions) aligned with brand voice.
• Manage LinkedIn, Instagram, Facebook, X and YouTube pages with a consistent posting calendar.
• Plan and run targeted social ad campaigns to increase visibility and generate leads.
• Work with marketing and sales teams on product launches and client projects.
• Engage with community, respond to inquiries, and build influencer or partner relationships.
• Monitor analytics and prepare monthly performance reports with actionable recommendations.
• Ensure brand consistency across all online touchpoints and support internal communications when needed.

Who You Are (Profile & Qualifications)

• Bachelor’s degree in Marketing, Communications, Mass Communication, or related field.
• 2–4 years of experience managing social media for a corporate or tech brand.
• Strong written English and excellent organizational skills.
• Proficient with Canva, Meta Business Suite, Buffer or similar scheduling/design tools.
• Basic photography and video editing skills are an advantage.
• Creative, analytical, and able to handle multiple platforms and campaigns simultaneously.

Performance Indicators & Salary

KPIs include follower growth, engagement rates, website traffic from social channels, lead generation and timely campaign delivery. The salary range is N200,000–N250,000 monthly, plus performance-based incentives.

Daily Tasks & Tools

Expect to plan content calendars, design quick visuals in Canva, schedule posts, monitor comments and DMs, set up and optimize paid social campaigns, and prepare monthly analytic reports. Typical tools: Canva, Meta Business Suite, Buffer/Hootsuite, Google Analytics, basic video editors.

Community & Collaboration

• Engage professionally with followers and clients to build trust.
• Coordinate with sales to convert social leads into proposals.
• Work with designers and engineers to produce technically accurate content.

Interview Preparation Guide

Role-Specific Questions (8–12)

• Describe a social campaign you ran that delivered measurable results. What was your role?
• How do you adapt technical product information for a general audience?
• Which KPIs do you track and why?
• How do you structure a monthly content calendar?
• Explain a time you optimized a paid social campaign for better ROI.
• Which tools do you use for design and scheduling?
• How do you handle negative comments or customer complaints on social channels?
• Describe how you measure and report campaign performance to stakeholders.

General Questions (5–7)

• Why are you interested in this role at Sotvic/5thWall?
• How do you manage competing deadlines and campaigns?
• Tell us about a mistake you made and what you learned.
• How do you stay current with social media trends?
• Where do you see your marketing career in two years?

Suggested Answers & Talking Points

• Provide metrics: follower growth, engagement uplift, leads generated and conversion improvements.
• Mention tools (Canva, Meta Business Suite, Buffer) and explain how they support your workflow.
• Demonstrate empathy and problem-solving when discussing community management.
• Show familiarity with technical products and ability to translate features into benefits.

Do’s & Don’ts

Do’s

• Do prepare short case studies with clear outcomes and metrics.
• Do bring examples of creative posts, ad samples and calendar snapshots.
• Do ask about KPIs and target customers for each campaign.
• Do show how you handle crisis or negative feedback calmly and professionally.
• Do demonstrate familiarity with analytics and A/B testing basics.

Don’ts

• Don’t claim skills you can’t demonstrate with examples.
• Don’t ignore the commercial goals behind social activity—focus on outcomes.
• Don’t overcomplicate explanations; keep answers clear and concise.

Preparation Checklist

• Update your resume and portfolio with recent campaign examples.
• Prepare 2–3 short case studies showing metrics and your role.
• Test your device, internet and presentation tools before interviews.
• Prepare questions about reporting cadence, KPIs and team structure.

Extra Pro Tips

• Draft three post ideas tailored to Sotvic’s services (CCTV, solar, IT infrastructure) to share during the interview.
• Bring a simple dashboard screenshot that shows a campaign’s before/after performance.
• Show a one-week content plan to demonstrate planning skills.

Tips to Work With — Social Media Manager

1. Overview

The Social Media Manager creates content, runs campaigns, and measures impact. You’ll need a strong mix of creative and analytical skills and the ability to coordinate across teams.

2. Step-by-Step Process (Workflow)

Planning: gather briefs, set objectives, create calendar.

Creation: design assets, write copy, review with stakeholders.

Execution: schedule posts, launch ads, monitor engagement.

Analysis: review metrics, prepare reports, iterate.

3. Illustrative Example (Problem → Solution)

Problem: A product launch failed to attract attention on LinkedIn.

Solution: Reworked the messaging to focus on ROI, created a carousel case study, and targeted posts to industry segments. Result: impressions increased 4x and qualified inquiries rose by 30%.

4. Learning & Resources (Backlinks)

• Free Intro Course: HubSpot Academy — Social Media Certification.
• Professional Certificate: Coursera — Digital Marketing Specialization.
• Advanced Study: MSc Marketing or related postgraduate programs at reputable universities.

Sample Winning Essay Excerpt (Motivation)

How to Apply & Important Dates

Interested candidates should apply via the official form and submit before the application closing date: 15 December 2025.

Apply here: Apply via Google Form