Social Media Manager Job — Ikoyi, Lagos (The Startup Place Limited)
Focus keyword: Social Media Manager Job Lagos
The Startup Place Limited, a business consulting firm focused on startup growth, digital marketing and business scaling, is hiring a full-time Social Media Manager based in Ikoyi, Lagos. If you create compelling social content, turn followers into leads, and enjoy working at the intersection of strategy and creative execution, this role is for you.
Why this role matters
🪩 Get Your Scholarship, Visa, Grant or Proposal Approved
Strategy, positioning, and expert restructuring for high-stakes applications.
⚡ Limited weekly review slots • Structured • Results-focused
Who is this for?
Applicants applying for competitive funding, study visas, academic programs, research grants, or professional proposals needing expert-level positioning.
As Social Media Manager you will shape how startups and clients discover The Startup Place online. Your content will build trust, attract leads for property listings and consulting packages, and help translate digital attention into measurable business growth.
Role Snapshot
- Job Title: Social Media Manager
- Location: Ikoyi, Lagos
- Type: Full time
- Salary: N200,000 monthly
- How to apply: Send CV to hr@thestartupplaceng.com — use the job title as the email subject.
What you’ll do (Key Responsibilities)
- Manage and grow company social accounts (Instagram, Facebook, TikTok, LinkedIn).
- Create engaging posts, reels, stories and short videos for property listings and brand awareness.
- Develop and execute content calendars aligned with business campaigns.
- Write persuasive captions and clear property descriptions.
- Respond to comments, messages and enquiries professionally and promptly.
- Run paid social media ads to generate leads and promote listings.
- Track performance metrics and present weekly or monthly reports.
- Collaborate with sales and marketing teams to meet lead and conversion targets.
Requirements & Qualifications
- Proven experience as a Social Media Manager or in a similar position.
- Experience managing business accounts; real estate marketing experience is an advantage.
- Strong content creation skills: graphics, short-form video and reels.
- Practical knowledge of Instagram, Facebook, TikTok and LinkedIn.
- Basic understanding of social ads and analytics tools.
- Excellent copywriting and communication skills; creative and detail-oriented.
- Ability to work independently and meet deadlines.
Application Notes
No closing date is specified. Apply early and include a short portfolio or links to accounts you’ve managed. Use the email subject: Social Media Manager — [Your Name].
Sample Templates
Sample CV / Resume
Email: [chinedu.candidate@example.com](mailto:chinedu.candidate@example.com) | Phone: +234 80X XXX XXXX
Location: Ikoyi, Lagos
Professional Summary:
Creative social media manager with 3 years’ experience growing brand profiles and generating leads for startups and property listings. Skilled in short-form video, content calendars, ad campaigns and analytics-driven optimization.
Work Experience:
Social Media Manager — BrightStart Agency, Lagos (2022–2024)
• Grew Instagram followers by 45% in 6 months and increased lead enquiries by 30% through targeted reels and ads.
• Managed content calendar, produced weekly video content, and ran paid campaigns with measurable ROI.
• Collaborated with sales to convert social leads into viewings and consultations.
Social Media Coordinator — RealHomes Listings, Lagos (2021–2022)
• Produced property reels and boosted listing engagement using localised hashtags and Instagram Stories.
Education:
B.Sc. Mass Communication — University of Lagos (2020)
Skills:
• Short-form video production (reels, TikTok)
• Social media advertising (Facebook Ads Manager)
• Content strategy, copywriting and analytics
• Basic graphic design and editing tools
Portfolio:
Links to 3 managed accounts and 4 sample reels
References:
Available on request
Sample Cover Letter
Hiring Manager
The Startup Place Limited
Ikoyi, Lagos
Dear Hiring Manager,
I am applying for the Social Media Manager role. Over the past three years I have built engaging social campaigns that convert followers to leads. I am comfortable producing short-form videos, managing ad budgets, and using analytics to refine content strategy. I am excited to help The Startup Place grow visibility for startup clients and property listings in Lagos.
Sincerely,
Chinedu O. Candidate
Phone: +234 80X XXX XXXX
Email: [chinedu.candidate@example.com](mailto:chinedu.candidate@example.com)
Sample Motivation Statement
Sample Reference / Email to HR
Dear HR Team,
I supervised Chinedu at BrightStart Agency where he led our social campaigns for multiple startup clients. He consistently delivered creative short-form video content, improved engagement metrics, and worked closely with sales teams to convert leads into clients.
Sincerely,
[Referee Name]
[Position]
[Contact Details]
Interview Preparation Guide — Social Media Manager
Role-Specific Questions (8–12)
- Which platforms have driven the best results for you and why?
- Describe a campaign where you turned followers into paying customers.
- How do you decide between organic content and paid promotion?
- Explain your process for creating a one-month content calendar.
- What metrics do you track to measure success?
- Tell us about a time you managed a social media crisis or negative comment.
- How do you optimise short videos for higher reach and engagement?
- What ad formats and targeting strategies have worked for property listings?
Suggested Answers — Talking Points
- Platform choice: Explain audience fit—TikTok/Instagram for visual discovery, LinkedIn for B2B leads, Facebook for older demographics.
- Follower to customer: Describe campaign goal, creative approach, call-to-action, ad spend, and conversion metrics with numbers.
- Organic vs paid: Start with organic testing; scale top-performing posts with targeted ads to amplify reach and conversions.
- Content calendar: Include campaign themes, posting cadence, content types, and tracking plan; align with sales events.
- Key metrics: Engagement rate, reach, CTR, cost per lead, conversion rate, and CAC for paid campaigns.
- Handling negativity: Acknowledge quickly, take conversation offline for resolution, and maintain brand tone.
- Video optimisation: Use strong opening 3 seconds, captions, trending sounds when relevant, and clear CTA.
- Property ads: Use geo-targeting, interest-based targeting, compelling visuals, and clear lead forms or chat prompts.
General Interview Questions (5–7)
- Tell us about yourself and your most relevant experience.
- Why do you want to work at The Startup Place?
- How do you manage multiple deadlines and campaigns?
- Describe a professional challenge and how you resolved it.
- Where do you see your social media skillset in two years?
Do’s & Don’ts
Do’s
- Do bring a short portfolio with links or clips to your best posts and ads.
- Do prepare concise metrics showing impact (followers, leads, conversion rates).
- Do demonstrate understanding of the target audience and content fit.
- Do show familiarity with ad managers and analytics dashboards.
- Do ask about KPIs, reporting cadence and team workflow.
- Do follow up with a polite thank-you email and one-line recap of value you bring.
Don’ts
- Don’t claim results you cannot prove—use verifiable metrics.
- Don’t focus only on vanity metrics—connect numbers to business outcomes.
- Don’t be defensive about failed campaigns; describe what you learned.
- Don’t neglect creative examples—visuals matter for this role.
- Don’t ask about salary first; show interest in impact and fit.
Preparation Checklist
- Compile a one-page portfolio with 3–5 campaign highlights and metrics.
- Prepare a short 30–60–90 day plan that outlines your immediate priorities.
- Bring proof of work: links, screenshots or short videos accessible on your phone.
- Be ready to discuss ad budgets and basic analytics interpretations.
- Dress smart-casual and plan your route to Ikoyi ahead of time.
Extra Pro Tips
- Lead with results—start answers with the outcome before describing the steps.
- Bring an example of a social calendar you created to show planning ability.
- If asked about tools, mention specific platforms (Facebook Ads Manager, Instagram Insights, TikTok Creative Tools).
- Be ready to propose quick, low-cost tests you would run in the first month.
Tips to Work With — Role Overview & Process
1. Overview
A Social Media Manager plans, creates and distributes content that builds brand awareness and generates leads. Core responsibilities include content production, community management, paid promotion and performance reporting. This role directly supports sales by creating demand and qualified enquiries for client services and listings.
2. Step-by-Step Process (How the role is executed)
Text-based workflow:
- Strategy: Define audience, channels, and KPIs.
- Planning: Create monthly content calendar aligned with campaigns.
- Creation: Produce visuals, short videos and captions.
- Publishing: Schedule posts and monitor early engagement.
- Promotion: Run targeted ads and optimise for leads.
- Reporting: Analyse results and iterate on strategy.
Tools, Documents & Platforms
- Content calendar (Google Sheets or Trello)
- Editing tools (CapCut, InShot, Canva)
- Ad managers (Facebook Ads Manager)
- Analytics (Instagram Insights, TikTok Analytics, Google Analytics)
3. Illustrative Example (Problem → Solution)
Problem: A property listing receives low engagement and few enquiries despite being competitively priced.
Solution: Create a high-energy reel showcasing the property’s best features, add a short testimonial clip from a happy buyer, run a 7-day geo-targeted ad to nearby neighbourhoods, and use a lead form. Result: impressions increased by 4x and enquiry rate rose by 60% within two weeks.
4. Learning & Resources
Recommended upskilling options:
- Free Intro Course: Google Digital Garage — Fundamentals of Digital Marketing (free beginner course)
- Professional Certificate: Facebook (Meta) Social Media Marketing Certificate or HubSpot Content Marketing Certification (professional)
- Advanced Option: Short postgraduate or diploma courses in Digital Marketing from local universities or online platforms like Coursera/LinkedIn Learning
How to apply quickly: Send a focused CV and a short portfolio link to hr@thestartupplaceng.com with the subject line: Social Media Manager — [Your Name].
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