Digital Marketing & Lead Generation Specialist – Lagos
Are you a results-driven marketer who loves turning digital traffic into high-quality leads? Kaplo Africa, a fast-rising real estate company in Lagos, is seeking a skilled Digital Marketing & Lead Generation Specialist to lead innovative campaigns and generate measurable business impact.
About the Role
This is a hands-on role for professionals who thrive on creativity, analytics, and strategy. You will design and execute campaigns across multiple digital channels, drive qualified leads, and work closely with sales teams to convert prospects into clients.
Key Responsibilities
- Design and execute high-performing campaigns on social media, Google Ads, email, and other channels.
- Drive quality lead generation and optimize conversions using CRM tools.
- Create compelling content and ad creatives tailored to target audiences.
- Track, analyze, and report campaign performance for maximum ROI.
- Collaborate with the sales team to nurture leads into successful deals.
Requirements
- Proven hands-on experience in digital marketing, lead generation, or performance marketing (real estate experience is a strong advantage).
- Solid understanding of SEO, SEM, paid ads, and email marketing strategies.
- Proficiency in Meta Ads Manager, Google Ads, HubSpot/CRM, or similar tools.
- Strong communication, creative thinking, and analytical skills.
- Disciplined, results-oriented, and able to work independently.
- Must reside in Lakowe, Lagos, or immediate environs.
Why Join Kaplo Africa?
- Attractive monthly salary of ₦200,000.
- Opportunity to shape and lead digital marketing initiatives in a growing real estate firm.
- Career growth and professional development opportunities.
Application Details
🪩 Get Your Scholarship, Visa, Grant or Proposal Approved
Strategy, positioning, and expert restructuring for high-stakes applications.
⚡ Limited weekly review slots • Structured • Results-focused
Who is this for?
Applicants applying for competitive funding, study visas, academic programs, research grants, or professional proposals needing expert-level positioning.
📅 Application Closing Date: 10th September, 2025
Send your CV to kaploafrica@gmail.com using the subject line: “Digital Marketing / Lead Generation Specialist – Lakowe”. Important: Your residential address must be stated. Applications outside Lakowe and environs will not be considered.
Sample CV
Sample Cover Letter
Interview Preparation Guide
- Role-Specific Questions (8–12):
- Describe a successful digital campaign you managed.
- How do you optimize lead generation in real estate marketing?
- Which paid channels have given you the best ROI and why?
- Explain your experience with HubSpot or other CRM tools.
- How do you track and measure campaign performance?
- Describe a time you improved conversion rates.
- What creative strategies do you use for ad content?
- How do you stay updated on digital marketing trends?
- General Questions (5–7):
- Tell us about yourself.
- Why do you want to work at Kaplo Africa?
- Where do you see yourself in 2 years?
- Describe a challenging work scenario and how you handled it.
- What are your strengths and weaknesses?
- Do’s: Research the company, bring metrics to discuss, dress professionally, be punctual, provide examples, show enthusiasm, ask questions, practice STAR method.
- Don’ts: Be unprepared, exaggerate results, arrive late, criticize previous employers, interrupt, appear distracted.
- Preparation Checklist: Resume, portfolio, campaign results, company research, outfit, interview practice.
- Extra Pro Tips: Prepare one idea to improve Kaplo Africa’s lead generation, review LinkedIn competitor campaigns, engage with industry blogs.
Tips to Work With: Digital Marketing & Lead Generation Specialist
1. Overview
This role focuses on designing, executing, and optimizing digital campaigns to drive leads for real estate. You’ll handle content creation, paid ads, analytics, and CRM tools, ensuring leads convert to sales.
2. Step-by-Step Process
Workflow Example:
- Identify target audience & create campaign strategy
- Design content and ad creatives
- Launch campaigns across channels (Meta, Google, Email)
- Monitor performance & optimize for conversions
- Hand over qualified leads to sales team
- Analyze ROI & prepare reports
3. Illustrative Example
Problem: Previous campaigns had low lead quality.
Solution: Targeted ad creatives + segmented email nurture increased quality leads by 35% in one month.
4. Learning & Resources
- Free course: Google Digital Garage – Fundamentals of Digital Marketing
- Professional certificate: HubSpot Academy – Inbound Marketing Certification
- Advanced study: University of Lagos – MSc in Marketing/Business Analytics
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