Social Media Manager Job at ElsaDave Consulting – Lagos 2025

ElsaDave Consulting Limited is seeking a highly creative Social Media Manager to join their client’s team in Mainland, Lagos. This full-time role is perfect for a digital-savvy professional with strong skills in social media strategy, design, IT, and digital marketing. If you’re passionate about creating engaging campaigns and driving brand growth, this opportunity is for you.

About the Role

As the Social Media Manager, you’ll be responsible for managing the company’s digital presence across all platforms. From creating visually stunning content to running paid campaigns, you’ll play a central role in building brand awareness, engaging customers, and driving lead generation.

Key Responsibilities

• Develop and implement a comprehensive social media strategy.
• Create and design graphics, videos, and digital campaigns tailored to Instagram, TikTok, LinkedIn, Facebook, and Twitter.
• Track and analyze metrics, preparing monthly reports with insights.
• Engage with audiences by responding to comments and messages promptly.
• Collaborate with travel and hospitality teams to align digital campaigns with business goals.
• Run paid ads, monitor budgets, and optimize campaigns.
• Prepare presentations and proposals for business development purposes.
• Maintain brand consistency across all digital platforms.

Requirements

• Bachelor’s degree in Marketing, IT, Mass Communication, Graphic Design, or a related field.
• Minimum of 3 years’ proven experience in social media or digital marketing (hospitality/travel sector preferred).
• Excellent design skills (Canva, Adobe Suite).
• Strong IT, analytics, and presentation skills.
• Good knowledge of social media algorithms, paid ads, and digital growth strategies.
• Strong written and verbal communication skills.

Salary: ₦200,000 monthly + performance-based commission Extras: Travel allowance, hybrid work system (after approval) Deadline: 5th September 2025

How to Apply: Send your CV to elsadaveconsulting@gmail.com using the job title as the subject line.

Sample Templates

Sample CV

Sample Cover Letter

Sample Motivation Letter

Sample Reference Email

Interview Preparation Guide

Possible Questions & Suggested Answers

• Q: How do you grow engagement on a new social platform?
  A: By understanding audience behavior, using trending formats, and creating relatable, shareable content.
• Q: Which design tools do you prefer?
  A: Canva for quick visuals and Adobe Suite for advanced designs.
• Q: Tell us about a successful campaign you managed.
  A: I ran a hospitality campaign that increased bookings by 25% using targeted Instagram ads.
• Q: How do you handle negative comments online?
  A: I respond politely, de-escalate issues, and provide solutions while protecting brand reputation.
• Q: What KPIs do you track?
  A: Engagement rate, CTR, conversions, follower growth, and ROI on paid ads.
• Q: How do you balance creativity and analytics?
  A: By combining storytelling with data insights to adjust campaigns effectively.
• Q: Have you worked with hospitality/travel clients?
  A: Yes, I managed content calendars, destination campaigns, and travel influencer partnerships.
• Q: How do you stay updated with trends?
  A: I follow industry blogs, TikTok/Instagram trends, and participate in webinars.

Do’s & Don’ts

• Do: Bring a portfolio of past campaigns.
• Do: Show confidence in both design and strategy.
• Do: Speak clearly about KPIs and results.
• Don’t: Rely only on vanity metrics like likes.
• Don’t: Overcomplicate answers—be clear and precise.
• Don’t: Forget to demonstrate hospitality/travel relevance.

Preparation Checklist

• Research the client’s brand and target audience.
• Prepare portfolio samples (graphics, reports, campaigns).
• Dress in professional creative/business attire.
• Practice discussing ad spend, ROI, and analytics.
• Be ready to share creative campaign ideas live.

Extra Pro Tips

• Use STAR (Situation, Task, Action, Result) method when sharing experiences.
• Be ready to explain how you turn insights into creative execution.
• Show balance: creativity + analytical skills.
• Conclude with how you’ll add measurable value to the client.

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