Digital Marketing Officer – DET Consulting (Solar Energy)

DET Consulting Limited is a leading Human Resource and Outsourcing solutions firm helping organizations attract top talent, optimize performance, and achieve business growth. We are currently hiring a Digital Marketing Officer for a client in the Solar Energy/Power industry based in Ketu, Lagos.

About the Role

This role is perfect for a creative, data-driven marketer who thrives on using digital tools to build brand presence and drive sales. You will be responsible for executing campaigns, generating leads, and ensuring the company’s solar energy solutions stand out in a competitive market.

Key Responsibilities

Plan and run digital marketing campaigns across multiple online platforms.
Manage and grow social media accounts with engaging content.
Develop strategies to increase online visibility and brand awareness.
Use analytics to track performance and optimize campaigns.
Generate qualified leads and support the sales pipeline.

Requirements

B.Sc. / HND in Marketing, Communications, or related fields.
3–5 years of proven experience in digital marketing.
Hands-on knowledge of SEO, Google Ads, and email marketing.
Experience with tools such as Google Analytics and Meta Ads Manager.
Strong content creation, communication, and branding skills.

Salary & Benefits

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Who is this for?

Applicants applying for competitive funding, study visas, academic programs, research grants, or professional proposals needing expert-level positioning.

N250,000 – N300,000 per month

Application Deadline

30th September 2025

How to Apply

Qualified candidates should send their CV to: info.detconsultingltd@gmail.com using the job title Digital Marketing Officer as the subject.

Sample CV

Jane Doe  
Digital Marketing Specialist | Lagos, Nigeria  
📧 janedoe@email.com | 📞 +234-xxx-xxx  

Experience:  
– Managed digital campaigns for solar and renewable energy brands (4+ years).  
– Increased web traffic by 65% using SEO and Google Ads.  
– Led Meta Ads campaigns generating 500+ qualified leads per quarter.  

Skills: SEO, Google Ads, Meta Ads Manager, Email Marketing, Analytics  
Education: B.Sc. Marketing, University of Lagos  
  

Sample Cover Letter

Dear Hiring Manager,  

I am writing to express my interest in the Digital Marketing Officer role at DET Consulting’s client in the solar energy industry. With over four years of hands-on experience in digital campaigns, SEO, and analytics, I have consistently delivered measurable growth for brands in the renewable sector.  

I am confident that my expertise in content strategy, Google Ads, and lead generation will contribute to strengthening your client’s online presence and driving customer acquisition.  

Sincerely,  
Jane Doe

Sample Motivation Letter

Dear Recruitment Team,  

My motivation for applying to this role comes from a deep interest in digital transformation and renewable energy. I believe solar solutions are key to Africa’s future, and my background in digital marketing aligns perfectly with this mission.  

I have successfully managed campaigns that educated communities about sustainable energy while generating leads for companies. This opportunity excites me as it combines purpose with professional growth.  

Best regards,  
Jane Doe

Sample Reference Email

Subject: Reference for Jane Doe – Digital Marketing Officer Role  

Dear DET Consulting Hiring Team,  

I am pleased to recommend Jane Doe for the Digital Marketing Officer position. Jane is a results-driven marketer who has managed campaigns across SEO, paid ads, and social media with impressive outcomes.  

Her ability to align digital strategies with business goals makes her an asset to any organization.  

Sincerely,  
John Smith  
Marketing Director, XYZ Media

Interview Preparation Guide

Possible Questions & Talking Points

How have you used SEO to increase visibility for a brand?
Share an example of a successful Google Ads campaign you managed.
How would you design a campaign for solar energy awareness?
What’s your process for analyzing digital campaign performance?
How do you stay updated with changes in digital marketing tools?
What role does branding play in digital marketing success?
How do you manage social media crises or negative feedback?
Describe your experience with Meta Ads Manager.
Why are you interested in the renewable energy sector?

Do’s & Don’ts

Do: Share measurable campaign results.
Do: Demonstrate hands-on experience with tools.
Do: Show enthusiasm for renewable energy.
Do: Provide structured examples (STAR method).
Don’t: Give vague answers without data.
Don’t: Downplay teamwork with sales and product teams.
Don’t: Focus only on one marketing channel.
Don’t: Ignore the importance of branding.

Preparation Checklist

Research solar energy market trends in Nigeria.
Review DET Consulting’s role in HR outsourcing.
Prepare examples of past digital campaigns.
Test analytics dashboard screenshots for reference.
Dress professionally for panel or video interviews.
Practice confident body language and clear communication.

Pro Tips

Link your digital expertise to renewable energy impact. Show passion for sustainability, not just marketing. Employers value professionals who align skills with purpose.

Tips to Work With

1. Overview

A Digital Marketing Officer drives brand visibility and lead generation through online platforms. In the solar energy sector, this role educates communities, builds trust, and boosts adoption of renewable solutions.

2. Step-by-Step Process

Research audience → Plan campaigns → Launch SEO, Ads, Social Media → Track analytics → Optimize content → Generate leads → Support sales

3. Illustrative Example

Before: The solar brand had low visibility in Lagos. After: A digital campaign with Google Ads and targeted Facebook content boosted inquiries by 70% within 3 months.

4. Learning & Resources

Hey Reader! I affirm through this post that you get the job or opportunity you desire and apply for this month. – Jane Emmanuel

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