Social Media Manager Job at UNILAG Microfinance Bank

UNILAG Microfinance Bank, licensed by the Central Bank of Nigeria and established in 2021, is a fast-growing financial institution committed to serving youth, professionals, and MSMEs. With cutting-edge digital solutions and a strong capital base, the bank is expanding its operations and looking for a dynamic Social Media Manager to join its team in Lagos.

Job Summary

This part-time role is perfect for a creative, tech-savvy individual passionate about digital storytelling. The Social Media Manager will be responsible for managing the bank’s online presence, creating engaging content, and executing impactful campaigns that align with the bank’s strategic goals.

Key Responsibilities

Manage and grow the bank’s social media platforms (Instagram, LinkedIn, X, TikTok, Facebook, YouTube, WhatsApp).
Develop strategies tailored to target audiences and optimize campaigns for engagement and conversions.
Create visually compelling graphics, videos, reels, and infographics that align with the brand voice.
Write clear, engaging posts, captions, and ad copy while curating relevant content from trusted sources.
Set up and monitor ad campaigns, promotions, and influencer collaborations.
Collaborate with marketing, product design, and customer support teams for cohesive strategies.

Qualifications

1–3 years of proven experience as a Social Media Manager or in a similar role with measurable results.
Strong skills in content creation, copywriting, and brand storytelling.
Proficiency in Adobe Photoshop, InDesign, or Motion for graphic design and video editing (mandatory).
Excellent understanding of major social platforms and social media marketing trends.

Application Details

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Who is this for?

Applicants applying for competitive funding, study visas, academic programs, research grants, or professional proposals needing expert-level positioning.

Location: Lagos
Employment Type: Part-time
Closing Date: 31st October, 2025

Interested and qualified candidates should send their CV to: hr@unilagmfbank.com using “Social Media Manager” as the subject line.

Sample CV

Jane Doe  
Email: janedoe@email.com | Phone: 0801 234 5678 | Lagos, Nigeria  

Profile:
Creative Social Media Manager with 2 years of experience in digital campaigns, brand engagement, and content creation. Skilled in Adobe Photoshop, video editing, and analytics.

Experience:

* Social Media Executive, XYZ Brand (2023–2025)
  • Increased Instagram engagement by 45% in 6 months.
  • Designed content calendars and influencer campaigns.

Education:

* B.Sc. Mass Communication, University of Lagos (2022)

Skills: Content Creation, Graphic Design, Paid Ads, Analytics, Copywriting

Sample Cover Letter

Dear Hiring Manager,  

I am excited to apply for the Social Media Manager position at UNILAG Microfinance Bank. With proven experience in creating engaging campaigns and proficiency in design tools, I am confident in my ability to enhance your brand presence across platforms.

I look forward to bringing creativity, strategy, and measurable impact to your digital growth.

Sincerely,
Jane Doe

Sample Motivation Letter

Dear Team,  

I am deeply passionate about digital communication and financial inclusion. Joining UNILAG Microfinance Bank would allow me to contribute to its mission of empowering youth and SMEs. My skills in campaign strategy, analytics, and visual content creation make me eager to support the bank’s growth.

Best regards,
Jane Doe

Sample Reference Email

Subject: Reference for Jane Doe – Social Media Manager Role  

Dear HR Team,

I am pleased to recommend Jane Doe for the Social Media Manager position. During her time with XYZ Brand, she demonstrated creativity, professionalism, and measurable results in managing campaigns. She would be an asset to UNILAG Microfinance Bank.

Best regards,
Mr. John Smith
Marketing Director, XYZ Brand

Interview Preparation Guide

Possible Questions

What strategies would you use to grow UNILAG Microfinance Bank’s social media presence?
How do you balance creativity with analytics in campaign planning?
Describe a successful social campaign you’ve managed.
How would you handle negative feedback on social media?
Which social platforms are most relevant to our target audience and why?
How do you approach influencer partnerships?
Explain how you use design tools like Photoshop or Motion in content creation.
What steps would you take to improve engagement on LinkedIn?
How do you keep up with new social media trends?
Why do you want to work at UNILAG Microfinance Bank?

Do’s & Don’ts

Do: Research the bank, show passion for finance and digital growth, bring portfolio samples.
Don’t: Overfocus on vanity metrics without showing ROI, or dismiss less popular platforms.

Preparation Checklist

Update portfolio with your best social campaigns.
Research UNILAG Microfinance Bank’s current online presence.
Prepare examples of both creative and analytical work.
Dress professionally (business casual for interview).
Practice clear, concise responses with confidence.

Extra Pro Tips

Show adaptability to new social media platforms.
Highlight results with numbers (growth percentages, engagement rates).
Be prepared to share fresh ideas tailored to the bank’s audience.

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