Sales Executive (Forklift Sales) at African Steel Mills Nigeria Limited
Location: Ikeja, Lagos
Employment Type: Full-time
African Steel Mills Nigeria Limited is a top manufacturer and supplier of steel products, including steel bars and industrial equipment. We are seeking a motivated and experienced Sales Executive (Forklift Sales) to join our sales team in Ikeja, Lagos. This role is ideal for a results-oriented professional with strong technical sales and client management skills.
Job Overview
The Sales Executive will be responsible for generating sales of forklifts and related products, maintaining client relationships, and exceeding business targets. The role demands a deep understanding of forklift operations, applications, and client needs within Nigeria’s industrial and logistics sectors.
Key Responsibilities
- Identify and develop new business opportunities for forklift sales in Lagos and nearby regions.
- Establish and maintain strong, long-term client relationships.
- Conduct forklift product demonstrations and presentations for clients.
- Prepare and submit sales proposals, quotations, and contracts.
- Achieve monthly and quarterly sales goals.
- Keep detailed records of sales activities, client communications, and deals using CRM tools.
- Stay informed on forklift industry trends, competitors, and customer needs.
- Collaborate with service and operations teams to ensure post-sale satisfaction.
Qualifications & Requirements
- Minimum of a Diploma or Degree in Business, Marketing, or related fields.
- Valid driver’s license and readiness to travel within Lagos.
- Proven experience in forklift or heavy equipment sales.
- Strong technical understanding of forklifts and their specifications.
- Excellent communication, negotiation, and interpersonal skills.
- Goal-driven and capable of building strong client trust.
- Proficiency in Microsoft Office (Word, Excel) and CRM software.
Application Details
Application Deadline: 31st October 2025
Interested and qualified candidates should send their CVs to
michael.eromosele@africanindustries.com
using the Job Title as the subject of the email.
Sample CV
Ikeja, Lagos
Email: johnadewale@email.com | Phone: +234 801 234 5678
**Objective:**
Sales-driven professional with 3+ years of experience in forklift and industrial equipment sales, focused on client retention and revenue growth.
**Experience:**
Sales Executive – XYZ Equipment Ltd (2022–Present)
* Achieved 120% of quarterly sales targets
* Secured multiple industrial accounts through consultative selling
**Education:**
B.Sc. in Business Administration – University of Lagos
**Skills:**
Client Relations • Equipment Sales • Negotiation • CRM Tools • Market Research
Sample Cover Letter
I am excited to apply for the Sales Executive (Forklift Sales) position at African Steel Mills Nigeria Limited. With a proven record in equipment sales and customer engagement, I bring a strong understanding of industrial sales dynamics and client needs.
I am confident that my experience in achieving high-value deals and managing client portfolios will make me a valuable addition to your team.
Sincerely,
John Adewale
Interview Preparation Guide
Possible Questions & Suggested Answers
- Q: What strategies do you use to find new clients for forklift sales?
A: I combine cold outreach, referrals, and LinkedIn networking with in-person visits to warehouses and logistics firms. - Q: How do you handle price objections from potential buyers?
A: I focus on value — emphasizing product reliability, maintenance support, and ROI over upfront cost. - Q: What do you know about African Steel Mills?
A: It’s a major player in Nigeria’s steel manufacturing and industrial solutions, known for quality and innovation. - Q: Describe your most successful sales experience.
A: I closed a bulk equipment deal worth ₦20M by customizing a payment plan and demonstrating long-term operational savings. - Q: How do you keep up with trends in industrial equipment sales?
A: By attending trade fairs, subscribing to industry newsletters, and maintaining strong supplier relationships.
Do’s & Don’ts
- Do: Prepare real-world examples of your sales achievements.
- Do: Dress professionally and arrive early.
- Do: Ask intelligent questions about sales processes and targets.
- Don’t: Focus only on commissions — show interest in client value.
- Don’t: Interrupt the interviewer or oversell.
- Don’t: Forget to follow up with a thank-you email.
Preparation Checklist
- Update your CV and cover letter to match the role.
- Research forklift specifications and competitor offerings.
- Prepare your sales figures and client success stories.
- Rehearse a 60-second pitch about your value as a sales executive.
- Bring business cards and dress in corporate attire.
Pro Tips
- Practice objection handling scenarios before the interview.
- Project confidence and enthusiasm throughout the session.
- Use metrics when discussing your past sales successes.
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