Sales Executive (Forklift Sales) at African Steel Mills Nigeria Limited
Location: Ikeja, Lagos
Employment Type: Full-time
African Steel Mills Nigeria Limited is a top manufacturer and supplier of steel products, including steel bars and industrial equipment. We are seeking a motivated and experienced Sales Executive (Forklift Sales) to join our sales team in Ikeja, Lagos. This role is ideal for a results-oriented professional with strong technical sales and client management skills.
Job Overview
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Strategy, positioning, and expert restructuring for high-stakes applications.
⚡ Limited weekly review slots • Structured • Results-focused
Who is this for?
Applicants applying for competitive funding, study visas, academic programs, research grants, or professional proposals needing expert-level positioning.
The Sales Executive will be responsible for generating sales of forklifts and related products, maintaining client relationships, and exceeding business targets. The role demands a deep understanding of forklift operations, applications, and client needs within Nigeria’s industrial and logistics sectors.
Key Responsibilities
- Identify and develop new business opportunities for forklift sales in Lagos and nearby regions.
- Establish and maintain strong, long-term client relationships.
- Conduct forklift product demonstrations and presentations for clients.
- Prepare and submit sales proposals, quotations, and contracts.
- Achieve monthly and quarterly sales goals.
- Keep detailed records of sales activities, client communications, and deals using CRM tools.
- Stay informed on forklift industry trends, competitors, and customer needs.
- Collaborate with service and operations teams to ensure post-sale satisfaction.
Qualifications & Requirements
- Minimum of a Diploma or Degree in Business, Marketing, or related fields.
- Valid driver’s license and readiness to travel within Lagos.
- Proven experience in forklift or heavy equipment sales.
- Strong technical understanding of forklifts and their specifications.
- Excellent communication, negotiation, and interpersonal skills.
- Goal-driven and capable of building strong client trust.
- Proficiency in Microsoft Office (Word, Excel) and CRM software.
Application Details
Application Deadline: 31st October 2025
Interested and qualified candidates should send their CVs to
michael.eromosele@africanindustries.com
using the Job Title as the subject of the email.
Sample CV
Ikeja, Lagos
Email: johnadewale@email.com | Phone: +234 801 234 5678
**Objective:**
Sales-driven professional with 3+ years of experience in forklift and industrial equipment sales, focused on client retention and revenue growth.
**Experience:**
Sales Executive – XYZ Equipment Ltd (2022–Present)
* Achieved 120% of quarterly sales targets
* Secured multiple industrial accounts through consultative selling
**Education:**
B.Sc. in Business Administration – University of Lagos
**Skills:**
Client Relations • Equipment Sales • Negotiation • CRM Tools • Market Research
Sample Cover Letter
I am excited to apply for the Sales Executive (Forklift Sales) position at African Steel Mills Nigeria Limited. With a proven record in equipment sales and customer engagement, I bring a strong understanding of industrial sales dynamics and client needs.
I am confident that my experience in achieving high-value deals and managing client portfolios will make me a valuable addition to your team.
Sincerely,
John Adewale
Interview Preparation Guide
Possible Questions & Suggested Answers
- Q: What strategies do you use to find new clients for forklift sales?
A: I combine cold outreach, referrals, and LinkedIn networking with in-person visits to warehouses and logistics firms. - Q: How do you handle price objections from potential buyers?
A: I focus on value — emphasizing product reliability, maintenance support, and ROI over upfront cost. - Q: What do you know about African Steel Mills?
A: It’s a major player in Nigeria’s steel manufacturing and industrial solutions, known for quality and innovation. - Q: Describe your most successful sales experience.
A: I closed a bulk equipment deal worth ₦20M by customizing a payment plan and demonstrating long-term operational savings. - Q: How do you keep up with trends in industrial equipment sales?
A: By attending trade fairs, subscribing to industry newsletters, and maintaining strong supplier relationships.
Do’s & Don’ts
- Do: Prepare real-world examples of your sales achievements.
- Do: Dress professionally and arrive early.
- Do: Ask intelligent questions about sales processes and targets.
- Don’t: Focus only on commissions — show interest in client value.
- Don’t: Interrupt the interviewer or oversell.
- Don’t: Forget to follow up with a thank-you email.
Preparation Checklist
- Update your CV and cover letter to match the role.
- Research forklift specifications and competitor offerings.
- Prepare your sales figures and client success stories.
- Rehearse a 60-second pitch about your value as a sales executive.
- Bring business cards and dress in corporate attire.
Pro Tips
- Practice objection handling scenarios before the interview.
- Project confidence and enthusiasm throughout the session.
- Use metrics when discussing your past sales successes.
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