Product Marketing & Brand Manager (Remote) at DTECH Centrix Plus Limited
DTECH Centrix Plus Limited, a leading career and education consultancy, is inviting applications for the position of Product Marketing & Brand Manager. This role is fully remote and ideal for professionals who excel in creative strategy, product launches, and brand storytelling.
About the Role
Are you a creative visionary who understands both marketing strategy and human behavior? This position will allow you to shape how professionals across Africa connect with a cutting-edge career and job search app developed by Pathfinder Consulting. Your mission is to craft a powerful brand story, drive adoption, and ensure the app becomes a trusted name for career growth and employment solutions.
Key Responsibilities
- Develop and execute go-to-market strategies and brand positioning for the Pathfinder app.
- Define the product’s value proposition and storytelling framework across marketing channels.
- Collaborate with product and tech teams to align strategies with user needs.
- Lead creative campaigns, social media marketing, and digital storytelling.
- Produce visuals, ads, landing pages, and short-form videos (TikTok, Instagram, YouTube).
- Conduct market and user research to guide creative direction.
- Manage influencer partnerships, collaborations, and community growth campaigns.
- Monitor campaign performance (CTR, CAC, conversions) and optimize for growth.
- Build and maintain brand assets, guidelines, and creative templates.
What Success Looks Like
- Successful app launch and brand awareness campaigns.
- Strong, consistent brand identity across digital platforms.
- Growth in user engagement and conversion metrics.
- Increased brand visibility and user trust.
- Actionable insights guiding long-term marketing decisions.
Qualifications
- 4–6+ years of experience in product marketing, brand management, or creative strategy.
- Proven success in launching or scaling digital products or mobile apps.
- Strong storytelling and content creation skills.
- Proficiency in design and ad tools such as Adobe Creative Suite, Canva, and Figma.
- Experience with digital ad platforms (Meta, TikTok, Google Ads).
- Analytical mindset and ability to manage multiple projects remotely.
- Deep understanding of African professional and digital markets.
Preferred Tools
- Design: Adobe Creative Cloud, Canva Pro
- Project Management: Notion, Asana, ClickUp
- Collaboration: Figma, Google Drive
- Ad Platforms: Meta Business Suite, TikTok Ads Manager, Google Ads
🪩 Get Your Scholarship, Visa, Grant or Proposal Approved
Strategy, positioning, and expert restructuring for high-stakes applications.
⚡ Limited weekly review slots • Structured • Results-focused
Who is this for?
Applicants applying for competitive funding, study visas, academic programs, research grants, or professional proposals needing expert-level positioning.
Salary: ₦350,000 per month
Application Deadline: 30th October, 2025
How to Apply: Send your CV, portfolio, and a short note (max 300 words) describing your most successful product marketing campaign to hr@mypathfinderconsulting.com using “Product Marketing & Brand Manager – [Your Name]” as the subject line.
Sample CV (Product Marketing & Brand Manager)
Email: janeemmanuel247@gmail.com | Phone: +2348108179570
Profile:
Creative and data-driven Product Marketing Manager with over 5 years of experience developing go-to-market strategies, launching apps, and building engaging brand stories that drive adoption and loyalty.
Experience:
* Product Marketing Lead – TechLaunch Africa (2022–2025)
• Launched a new SaaS app that reached 100k+ downloads within 6 months.
• Developed multi-platform campaigns that improved user retention by 35%.
Education:
B.Sc. in Marketing – University of Lagos
Skills:
Brand Strategy, Storytelling, Digital Ads, Figma, Analytics, Adobe Suite
Sample Cover Letter
I’m excited to apply for the Product Marketing & Brand Manager role at DTECH Centrix Plus Limited. My background in launching tech products and creating memorable campaigns aligns perfectly with your vision of transforming how professionals find and advance their careers.
In my previous role at TechLaunch Africa, I successfully managed the full go-to-market cycle for a career development app, combining storytelling with data insights to achieve a 40% increase in engagement.
I would love to bring my creativity, strategic thinking, and leadership to help position Pathfinder as a leading platform for African professionals.
Warm regards,
Jane Emmanuel
Interview Preparation Guide
Below are common interview questions and tips to help you prepare effectively:
- Possible Questions: Describe your most successful marketing campaign. How do you approach a new product launch? What KPIs do you track in a campaign? How do you balance creativity with analytics? Tell us about a time you improved brand visibility. How would you position our app in the African market?
- General Questions: What motivates you as a marketer? What are your strengths? How do you handle tight deadlines? Describe your ideal work culture.
Do’s: Research the company, use data-driven examples, speak confidently about app metrics, show cultural understanding, and present your portfolio.
Don’ts: Avoid vague answers, overemphasizing design over strategy, or ignoring analytics questions.
Preparation Checklist: Review Pathfinder’s app concept, update your portfolio, prepare campaign metrics, test your internet connection, and dress professionally even for virtual interviews.
Pro Tips: Connect your answers to real campaign outcomes, highlight innovation, and show excitement for the African digital economy.
Tips to Work With DTECH Centrix Plus Limited
Overview
DTECH Centrix Plus Limited focuses on guiding professionals toward successful career paths through consulting and digital innovation. This role directly contributes to empowering African talent through accessible job tools and education platforms.
Step-by-Step Process
1. Research market insights → 2. Align with tech team → 3. Develop brand message → 4. Design and execute launch campaign → 5. Analyze data and optimize results.
Illustrative Example
Before: The app had limited engagement with professionals.
After: Through brand storytelling and targeted social campaigns, awareness increased by 60%, leading to significant growth in user signups.
Learning & Resources
- Free Course: Digital Marketing Basics (Coursera)
- Professional Certificate: Google Digital Marketing & E-commerce
- Advanced Study: University of London – Marketing MSc
Hey Reader! I affirm through this post that you get the job or opportunity you desire and apply for this month. – Jane Emmanuel