Social Media Marketing Manager (Hybrid Job) at Wellnest Nigeria
About Wellnest
Wellnest is a mindset and self-development brand inspiring people to think better, live better, and become their fullest potential. Through curated content, growth programs, and community-driven initiatives, Wellnest helps individuals embrace emotional intelligence, personal growth, and positive living.
Job Overview
Wellnest is seeking a passionate and creative Social Media Marketing Manager to lead its online storytelling and build a vibrant community across platforms including Instagram, Facebook, LinkedIn, and TikTok. This flexible hybrid role is perfect for someone who loves creating relatable, growth-focused content that connects deeply with audiences while driving measurable brand visibility.
Key Responsibilities
- Plan, design, and schedule engaging content including Reels, TikToks, carousels, and live sessions that align with Wellnest’s voice.
- Develop original storytelling campaigns that highlight self-development, mindfulness, and lifestyle improvement.
- Manage comments, DMs, and community conversations across social channels with empathy and professionalism.
- Collaborate with the Digital Marketing Executive to align organic content with paid and launch campaigns.
- Stay current on social media trends and adapt trending formats creatively to Wellnest’s niche.
- Organize and support virtual events, challenges, and community growth activities.
- Track and report performance metrics such as reach, engagement, and audience growth.
Qualifications & Experience
- B.Sc or HND in Communications, Marketing, Media, or a related field (preferred).
- Minimum of 2 years of proven experience managing brand social media accounts.
- Proficiency in Canva, Adobe Creative Suite, or short-form video tools such as CapCut, InShot, or Premiere Pro.
- Strong storytelling skills and ability to create high-quality, original social content.
- Experience with lifestyle, personal growth, or educational brands is an advantage.
Skills & Traits
- Creative thinker with a keen eye for design aesthetics and detail.
- Passionate about personal development, psychology, and human growth.
- Excellent written communication and organization skills.
- Proactive, experimental, and community-oriented mindset.
Compensation
🪩 Get Your Scholarship, Visa, Grant or Proposal Approved
Strategy, positioning, and expert restructuring for high-stakes applications.
⚡ Limited weekly review slots • Structured • Results-focused
Who is this for?
Applicants applying for competitive funding, study visas, academic programs, research grants, or professional proposals needing expert-level positioning.
Competitive salary commensurate with experience.
Location & Work Structure
Lagos, Nigeria (Flexible Hybrid — mix of remote and on-site collaboration).
Application Deadline
10th November, 2025.
How to Apply
Interested and qualified candidates should send their CV and links to sample content or portfolio to: careers@wellnest.co with the subject line: “Social Media Marketing Manager – [Your Full Name]”.
Sample CV/Resume
Lagos, Nigeria | janedoe@email.com | +2348012345678
Professional Summary
Creative Social Media Manager with 3+ years of experience managing brand storytelling and community engagement across Instagram, Facebook, and TikTok. Passionate about promoting wellness and personal development through authentic digital narratives.
Experience
Social Media Lead – Mindful Africa (2022–2024)
* Increased engagement by 75% through trend-based content.
* Designed 30+ brand campaigns aligned with audience insight.
Education
B.Sc. in Mass Communication, University of Lagos
Skills
Content Strategy | Community Building | Canva | Video Editing | Data Analytics
Sample Cover Letter
I am excited to apply for the Social Media Marketing Manager role at Wellnest. With over two years of experience in content creation and community engagement, I have developed a deep passion for storytelling that inspires personal growth and authentic connection.
At my previous role with Mindful Africa, I grew online engagement by 75% through relatable, trend-aligned posts and community-driven campaigns. I admire Wellnest’s mission to nurture self-development and would be honored to contribute my skills to its growing community.
Warm regards,
Jane Doe
Sample Motivation Letter
Sample Application Email
Dear Wellnest Recruitment Team,
Please find attached my CV and portfolio for your consideration. I am confident that my storytelling expertise and passion for wellness align with your mission to empower personal growth.
Thank you for your time and consideration.
Best regards,
Jane Doe
Interview Preparation Guide
- Role-specific questions:
How would you grow Wellnest’s TikTok presence?
Describe a time you managed a viral post.
What strategies would you use for community engagement?
How do you align brand tone across multiple channels?
What metrics define social media success for you? - General questions:
Tell us about yourself.
What motivates you in your work?
How do you handle negative comments or feedback? - Do’s & Don’ts:
Do: Research Wellnest’s brand tone before the interview.
Do: Bring portfolio examples of your social campaigns.
Don’t: Speak negatively about previous employers.
Don’t: Overuse buzzwords — keep answers authentic. - Preparation Checklist:
Update your portfolio and case studies.
Prepare talking points on past campaign outcomes.
Dress smart casual for hybrid interviews.
Rehearse answers using examples with measurable impact. - Pro Tips:
Engage confidently, smile naturally, and emphasize creativity and empathy as your superpowers.
Tips to Work With
1. Overview
The Social Media Marketing Manager role is pivotal in shaping how brands connect with audiences online. In Wellnest’s context, it involves managing digital storytelling that promotes wellness, growth, and mindfulness.
2. Step-by-Step Process
Workflow Example:
- Research audience interests → Identify growth topics.
- Plan monthly content calendars → Align with campaigns.
- Create and schedule → Monitor analytics weekly.
- Engage community → Respond, host Q&As, gather insights.
- Analyze data → Adjust and optimize.
3. Illustrative Example
Before: Low engagement and scattered posting schedule.
After: Consistent wellness content calendar with 60% more engagement and organic brand mentions.
4. Learning & Resources
- Free: Social Media Marketing by Coursera
- Professional Certificate: Digital Marketing Institute
- Advanced: Lagos Business School – Marketing Strategy
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