Why this role matters

As Whoosh NG moves toward a technology-first future, every customer interaction and successful delivery becomes a storytelling opportunity. The Social Media Manager will help build trust, explain our evolving product offering, and turn operations excellence into content that attracts customers and partners.

Role Overview

This role requires practical, platform-first content skills: planning, publishing, community engagement, basic video editing, and weekly performance tracking. You will be the voice that shows what Whoosh NG does best — fast, reliable deliveries — and why the company is moving toward technology solutions for logistics.

Location: Ikeja, Lagos

Employment Type: Full-time

Key Responsibilities

• Create and schedule content across Instagram, TikTok, Facebook and Twitter.
• Develop simple, repeatable content such as photos, short videos, captions and short-form reels.
• Respond to comments and messages in a timely and professional manner.
• Monitor page activity and engage followers to grow community loyalty.
• Track basic analytics — reach, engagement, follower growth — and produce weekly summaries.
• Support marketing promotions and campaign launches with timely content and amplification.
• Stay current on social media trends that align with brand tone and business goals.

Requirements

• Bachelor’s degree (any discipline) or equivalent experience.
• 1–2 years managing social media pages professionally.
• Practical ability to produce basic graphics and short videos (Canva, CapCut, InShot).
• Good writing and communication skills; ability to craft clear, concise captions.
• Familiarity with Instagram, TikTok, Facebook, and Twitter features and best practices.
• Creative, organized, and able to work independently with minimal supervision.

What Whoosh NG Offers

• An opportunity to shape the social presence of a logistics company transitioning into tech.
• Daily exposure to operations, customer stories, and real-world logistics content.
• Collaborative environment and room to take creative ownership.

How to Apply

Send your CV to careers@whoosh.com.ng with the subject line: Social Media Manager. Include examples of social pages you have managed or links to a portfolio where possible. Applications without a portfolio or sample links may not be shortlisted.

Interview Preparation Guide

Role-Specific Questions (8–12)

• Which social platforms have you managed and what content types worked best?
• How do you plan content around predictable events like deliveries or promotions?
• Describe your process for producing a short-form video from idea to publish.
• How do you respond to negative comments about delivery experiences?
• Give an example of a time you used data to change posting strategy.
• How do you ensure brand tone remains consistent across platforms?
• What tools do you use for scheduling and analytics?
• How do you prioritize content when multiple campaigns run simultaneously?

General Interview Questions (5–7)

• Tell us about yourself and why you are a good fit for this role.
• How do you handle tight deadlines and high-pressure situations?
• Describe a professional challenge you overcame and what you learned.
• How do you manage feedback from supervisors or teammates?
• Where do you see your career in two years?

Suggested Answers & Talking Points

• Highlight measurable outcomes (engagement growth, content reach, conversion signals).
• Explain your content workflow: idea → script/shot list → edit → publish → analyze.
• Show factual examples of how analytics informed changes in posting schedule or format.
• Demonstrate empathy when handling complaints and explain escalation paths for serious issues.
• Mention tools: Canva, CapCut, InShot, Meta Creator Studio, Later or Buffer, and basic Google Analytics metrics.

Do’s & Don’ts (Tailored)

• Do prepare a portfolio with links and short context for each sample.
• Do show familiarity with scheduling and quick-edit workflows.
• Do bring a short content idea or mock calendar to discuss during interview.
• Do speak clearly about how you measure success (KPIs).
• Do practice concise storytelling for short-form scripts.
• Do follow up with a short thank-you email after the interview.
• Don’t overpromise on metrics you cannot control (e.g., guarantee viral content).
• Don’t ignore customer complaints — explain immediate steps you would take.
• Don’t use jargon without explaining the value it adds.

Preparation Checklist

• Update portfolio with 3–5 top examples and one match-day or campaign post.
• Prepare a 30–60 second pitch about your content process and one idea for Whoosh NG.
• Have a basic analytics screenshot ready (growth or engagement sample).
• Test your camera, mic, and internet if the interview is remote.
• Dress smart-casual and choose a neutral, uncluttered background for video calls.
• Bring pen and notebook for quick notes and follow-up questions.

Extra Pro Tips

• Create a small content plan showing how you would turn one delivery story into 3 post types.
• Offer one low-cost experiment to test (A/B caption style or posting time) you would run in month one.
• Be ready with a short crisis response outline for a delivery failure or public complaint.

Tips to Work With This Role (Deep Dive)

1. Overview

The Social Media Manager operates at the intersection of content, customer experience and brand marketing. Their core responsibilities are to create platform-appropriate content, engage the audience, and measure performance to support business goals. For Whoosh NG, the focus is on amplifying trusted delivery experiences while communicating the company’s shift to technology-driven logistics.

2. Step-by-Step Process (How the Role Is Executed)

Workflow (text-based flow):

Idea generation → Content brief → Shoot/collect assets → Quick edit → Caption & hashtag research → Schedule or publish → Community engagement → Analytics review → Iterate.

Tools & Platforms

• Content creation: Canva, CapCut, InShot
• Scheduling/publishing: Meta Creator Studio, Later, Buffer
• Analytics: Meta Insights, basic Google Analytics reports
• Team collaboration: Google Drive, Slack or email

3. Illustrative Example (Problem → Solution)

Problem: A customer posts a negative delivery experience that gains traction.

Solution: The Social Media Manager replies quickly with empathy, privately escalates to operations for resolution, publishes a short public update acknowledging the concern once resolved, and then creates a follow-up post showing process improvements — turning a negative into a trust-building narrative.

4. Learning & Resources

Recommended upskilling resources:

• Free/Intro Course: Coursera — Social Media Marketing (audit option available)
• Professional Certificate: Meta Certified Digital Marketing Associate (paid certificate)
• Advanced Study: Consider a postgraduate diploma or degree in Digital Marketing or Communications from a recognized institution for long-term growth