Digital Marketer at Faveremit — Full-Time Role (Nigeria)

Faveremit is hiring a Digital Marketer to design and run campaigns that grow user acquisition, drive engagement, and strengthen brand trust for a busy fintech app. If you combine creative content skills with a data-first mindset and a passion for fintech, this role is an excellent fit.

Why this role matters

As the Digital Marketer at Faveremit you will shape how millions perceive and use the product: from virtual dollar cards and gift card exchange to remittance and crypto features. This position sits at the intersection of product, design, and growth — driving measurable adoption and loyalty.

Role summary (what you will do)

• Plan and execute digital marketing strategies that increase brand visibility and app installs.
• Run paid and organic campaigns across social media, search, email, and content channels.
• Create engaging content and creative briefs with design and media teams.
• Manage social platforms (Instagram, TikTok, X, Facebook, LinkedIn, YouTube) and community interactions.
• Partner with influencers, affiliates, and campus ambassadors for offline and online growth.
• Track campaign metrics, report ROI, and recommend optimisations.
• Design referral and retention programs that boost lifetime value.

What success looks like (KPIs)

• Consistent week-on-week growth in app installs and sign-ups attributable to campaigns.
• Improved conversion rates (ad click → sign-up) and reduced CAC for target channels.
• Higher engagement rates across owned social channels and growth in active users.
• Actionable weekly and monthly reports with clear growth recommendations.

Required skills & attributes

• Proven knowledge of digital marketing and social media advertising.
• Experience with campaign analytics tools (Google Analytics, Meta Ads Manager or similar).
• Strong copywriting, content planning, and creative direction skills.
• Data-driven mindset: A/B testing, attribution, and reporting fluency.
• Interest in fintech, crypto, remittance, or payments ecosystems.
• Self-starter who collaborates well with product, design, and support teams.

Location: Nigeria (remote / hybrid arrangements subject to company policy)

Employment type: Full-time

Application closing date: 12th December, 2025

How to apply: Send your CV to hr@faveremit.com with the Job Title as the email subject line.

Sample CV

Sample Cover Letter

Sample Motivation Statement

Sample Reference Email

Interview Preparation Guide

Role-specific Questions (with suggested talking points)

• Describe a performance campaign you ran end-to-end.
  Talk about objectives, targeting, creative approach, budget, metrics (CPI/CAC), A/B tests, results, and what you learned.
• How do you approach audience segmentation for app installs?
  Discuss using analytics, personas, lookalike audiences, and channel-specific tactics.
• Which metrics do you prioritise for growth and retention?
  Highlight installs, activation rate, retention (D1/D7/D30), LTV, CAC and funnels.
• Give an example of a successful influencer or partnership campaign.
  Explain selection criteria, KPIs, tracking, and how partnerships supported acquisition or trust.
• How do you use content to reduce CAC?
  Mention organic funnels, community content, SEO, and repurposing assets across channels.
• Describe your experience with analytics tools.
  Share specific tools (Google Analytics, Firebase, Meta Ads) and sample reports you generate.
• How would you structure a referral program?
  Outline incentive mechanics, onboarding touchpoints, tracking, and fraud prevention measures.
• How do you balance short-term growth vs long-term brand building?
  Discuss channel mix, experiments vs evergreen content, and measurement for both goals.

General Interview Questions

• Tell us about yourself and why you want to work at Faveremit.
• What are your strengths and areas you’re improving?
• Describe a time you handled a tight deadline under pressure.
• How do you prioritise tasks when everything seems urgent?
• Where do you see your career in two years?

Suggested Answers — Key talking points

• Focus on measurable outcomes: always mention numbers, timelines, and tools used.
• Be concise: state the problem, your action, and the result (Problem → Action → Result).
• Show collaboration: how you worked with product, design, or growth teams.
• Demonstrate learning from failures: what you changed after an underperforming campaign.

Do’s

• Research Faveremit: product features, recent campaigns, and target users.
• Prepare 2–3 case studies from your experience with metrics.
• Bring questions about growth priorities and cross-functional collaboration.
• Dress smart and arrive (virtually or physically) on time.
• Use the STAR method for behavioural questions.
• Follow up after the interview with a short thank-you note summarising value you offer.

Don’ts

• Don’t exaggerate campaign results—be honest with context.
• Don’t focus only on vanity metrics without impact context.
• Don’t speak poorly about past employers or teammates.
• Don’t arrive unprepared for basic product questions.
• Don’t ignore questions about measurement and attribution.
• Don’t forget to provide concrete next steps or ideas if asked.

Preparation Checklist

• Update CV and bring two campaign case studies (one performance, one content-led).
• Review Faveremit’s product features and competitor landscape.
• Refresh knowledge of analytics dashboards and reporting screenshots.
• Prepare questions about marketing stack, data access, and KPIs.
• Test camera, microphone, and internet for virtual interviews.
• Bring printed or digital portfolio links to campaigns if available.

Extra Pro Tips

• Create a one-page “growth blueprint” before the interview outlining your first 90 days.
• Quantify impact—show expected uplifts for proposed experiments.
• Offer one low-cost, high-impact experiment as an ice-breaker idea.
• If asked about tools you haven’t used, explain how you would learn and adapt quickly.

Tips to Work With — Role Deep Dive

1. Overview

Role definition: A Digital Marketer for Faveremit plans, executes, and measures campaigns that attract and retain users for fintech products such as virtual cards, remittance, and gift card services.

Core responsibilities: campaign strategy, content creation, social/community management, partnerships, analytics and reporting.

Business impact: Effective marketing lowers acquisition costs, increases active users, and supports product adoption across markets.

2. Step-by-step process (how the role is executed)

Campaign workflow (text table)

Brief → Audience → Creative brief → Channel plan → Launch → Monitor → Optimise → Report

Weekly cycle

• Monday: Review analytics, plan content calendar.
• Tuesday–Wednesday: Launch A/B tests and paid ads.
• Thursday: Community engagement and influencer coordination.
• Friday: Weekly reporting and sprint planning.

Tools, documents and platforms used

• Analytics: Google Analytics / Firebase
• Ads: Meta Ads Manager, Google Ads
• Social: Instagram, TikTok, X, Facebook, LinkedIn, YouTube
• Collaboration: Slack, Notion, Google Workspace

3. Illustrative example (Problem → Solution → Outcome)

Problem: Low conversion rate from ad clicks to sign-ups from a key creative.

Solution: Performed audience segmentation, tested three landing variants, improved onboarding copy, and reduced form fields.

Outcome: Conversion improved by 28% and CAC decreased by 15% within four weeks.

4. Learning & Resources

• Free/Intro resource: Google Digital Garage — Fundamentals of digital marketing (free, beginner-friendly).
• Professional certificate: Coursera — Digital Marketing Specialization or Meta Certified Digital Marketing Associate (career upgrade).
• Advanced option: MSc or postgraduate diploma in Digital Marketing/Marketing Analytics at a recognised university for long-term growth.

Hey Reader! I affirm through this post that you get the job or opportunity you desire and apply for this month. – Jane Emmanuel

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