CRM Copywriter Job at Moniepoint Nigeria

Location: Remote – Nigeria
Industry: Fintech / Digital Banking
Employment Type: Full-time

About Moniepoint

Moniepoint Inc. is Africa’s all-in-one financial ecosystem, trusted by over 10 million businesses and individuals. Since 2019, we’ve powered Nigeria’s largest merchant network, processed over $22 billion monthly, and helped businesses thrive with seamless payments, banking, credit, and management tools.

About the Role

We are seeking a talented CRM Copywriter to join our marketing team. In this role, you will create impactful customer lifecycle communications—emails, SMS, push notifications, and in-app messages—that engage, educate, and retain our growing customer base. You’ll collaborate with CRM strategists, designers, and product teams to ensure messaging is not only effective but also aligned with Moniepoint’s brand voice and goals.

Key Responsibilities

• Write high-converting CRM copy for onboarding, engagement, retention, and reactivation campaigns.
• Develop personalized messages for different customer personas and segments.
• Craft compelling subject lines, CTAs, and content optimized for conversions.
• Collaborate with CRM strategists and designers to deliver cohesive campaigns.
• Monitor engagement metrics (open rates, CTRs) to refine copy effectiveness.
• Stay up-to-date with email deliverability best practices and mobile-first design.

Requirements

• 3+ years’ experience in CRM copywriting, lifecycle marketing, or email marketing.
• Portfolio showcasing strong examples of email, SMS, and in-app copy.
• Proficiency with CRM platforms and analytics-driven decision-making.
• Strong balance of creativity and clarity with a conversion-focused mindset.
• Fintech, banking, or digital services experience is an advantage.

What We Offer

• A people-first culture where every voice matters.
• Ongoing training, learning opportunities, and growth-focused environment.
• Attractive compensation package including health insurance, pension, and annual bonus.
• Opportunity to contribute to Africa’s largest fintech growth story.

Application Deadline: Rolling (Apply early)

How to Apply: Interested candidates should apply via the official Moniepoint careers portal: Apply Here

Application Templates

Sample CV

Sample Cover Letter

Sample Motivation Statement

Sample Email to Recruiter

Interview Preparation Guide

Possible Questions & Answers

• Q: How do you approach writing copy for different customer segments?
  A: I begin by analyzing behavioral data and tailoring tone, content, and CTAs to match the segment’s needs.
• Q: How do you test and measure the effectiveness of CRM campaigns?
  A: Through A/B testing, tracking open and click-through rates, and analyzing retention improvements.
• Q: Share an example of a lifecycle campaign you worked on and the results.
  A: At [previous company], I developed a reactivation email that improved dormant user engagement by 30%.
• Q: How do you ensure CRM content is mobile-friendly?
  A: By keeping subject lines concise, copy scannable, and testing across devices.
• Q: How do you balance creativity with compliance in financial copywriting?
  A: I ensure compliance by collaborating with legal/brand teams while using creative elements within approved frameworks.
• Q: How do you handle feedback from multiple stakeholders?
  A: By prioritizing clarity, aligning with business goals, and diplomatically addressing revisions.

Do’s & Don’ts

• Do: Research Moniepoint’s brand voice and style guide.
• Do: Share measurable results from past campaigns.
• Do: Highlight your data-driven approach.
• Don’t: Overcomplicate copy with jargon.
• Don’t: Ignore email deliverability and formatting basics.
• Don’t: Undermine teamwork—show collaboration skills.

Preparation Checklist

• Review Moniepoint’s products and customer base.
• Prepare examples of lifecycle campaigns you’ve executed.
• Update your portfolio with CRM copy samples.
• Practice concise storytelling about your career impact.
• Dress smart for video/panel interviews and ensure stable internet.

Pro Tips

• Focus on showing how your copy drives measurable business results.
• Use real data when discussing past campaigns.
• Demonstrate adaptability by sharing how you improved a failing campaign.

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